August 2010
1 post
July 2010
6 posts
1 tag
1 tag
1 tag
June 2010
8 posts
“This better work”
… is probably the opposite of, “this might work.”
“This better work,” is the thinking of safety, of proven, of beyond blame.
“This might work,” on the other hand, is the thinking of art, innovation and insight.
If you spend all day working on stuff that better work, you back yourself into a corner, because you’ll...
Watchjonathanmoore:
MOMENTOS
Storytelling at it’s finest. It’s amazing how much emotion you can pack into a short film without dialog.
You will want to share this.
Please watch it, it’s beautiful.
May 2010
19 posts
Slide this around to see estimated oil leak levels →
(via kyleandfriends)
“If you’re in marketing and you’re not in charge of the doing, you’re not going...”
– Seth Godin (via davidkaneda)
“Take away my people, but leave my factories, and soon grass will grow on the...”
– Andrew Carnegie
Google Font Directory →
Google now offering free fonts for embedding on your site with the @font-face CSS3 element.
Typekit only charges $50 for a pretty good annual plan with greater choice in fonts, but as a free alternative, some of the Google fonts are rather nice.
I keep trying to find a place to use this info in...
So here is is raw, from Tech Cocktail:
Awareness of Twitter has exploded from 5% of Americans 12+ in 2008 to 87% in 2010 (by comparison, Facebook’s awareness is 88%)
Despite equal awareness, Twitter trails Facebook significantly in usage: 7% of Americans (17 million persons) actively use Twitter, while 41% maintain a profile page on Facebook.
Nearly two-thirds of active Twitter users access...
“Flash on Android demo crashes twice. Speaker says “What site would you like to...”
– Jeff Croft, On the Android Flash demo at FlashCamp Seattle (via davidkaneda)
Your Office Chair Is Killing You →
azspot:
The chair you’re sitting in now is likely contributing to the problem. “Short of sitting on a spike, you can’t do much worse than a standard office chair,” says Galen Cranz, a professor at the University of California at Berkeley. She explains that the spine wasn’t meant to stay for long periods in a seated position. Generally speaking, the slight S shape of the spine serves us well....
1 tag
Social Media Metrics // Part III: Measuring Social...
Social Media Metrics Series: Part I // Part II
Considering that quantifying results is simple, we must objectify the process of measuring Social Media qualifiably so that we may appropriately judge progress. This is a double edged sword. If we measure by the number of quality posts we are still measuring quantifiably, and if we neglect numbers altogether we are leaving the process subjective.
...
Pulp Fiction If Written By Shakespeare
Julius: Your pardon; did I break thy concentration?
Continue! Ah, but now thy tongue is still.
Allow me, then, to offer a retort.
Describe Marsellus Wallace to me, pray.
Brett: What?
Julius: What country dost thou hail from?
Brett: What?
Julius: Thou sayest thou dost hail from distant What!
I know but naught of thy strange country What.
What language speak they in the land of What?
Brett: What?
Julius: English, base knave, dost thou speak it?
Brett: Aye!
Julius: Then hearken to my words and answer them!
Describe to me Marsellus Wallace!
Brett: What?
(JULIUS presses his knife to BRETT's throat)
Julius: Speak 'What' again! Thou cur, cry 'What' again!
I dare thee utter 'What' again but once!
I dare thee twice and spit upon thy name!
Now, paint for me a portraiture in words,
If thou hast any in thy head but 'What',
Of Marsellus Wallace!
Brett: He is dark.
Julius: Aye, and what more?
Brett: His head is shaven bald.
Julius: Hath he the semblance of a harlot?
Brett: What?
(JULIUS strikes with his blade and BRETT cries out)
Julius: Hath he the semblance of a harlot?
Brett: Nay!
Julius: Then why didst thou attempt to bed him thus?
Brett: I did not!
Julius: Aye, thou didst! O, aye, thou didst!
Thou sought to rape him like a chattel whore!
And sooth, Lord Wallace is displeased to bed
With aught save Lady Wallace, whom he wed.
1 tag
Social Media Metrics // Part II: Approaching...
Social Media Metrics Series: Part I
Okay, so I’ve used up my one made up word for the year: Qualifiably.
We have clearly established that every system of creating useful quantifiable goals is broken in terms of Social Media. However, we live in a culture of quantification. Our website hits are counted, our friends, our fans, our followers are all counted and used as a measure against our...
1 tag
Social Media Metrics // Part I: Why ROI and...
I was reading over my first post on this newly re-opened blog. It was a post I wrote in October about Social Media ROI and how it drives companies crazy. I think it’s appropriate for me to correct some of my views and clarify some more.
I was recently giving a presentation on the processes of “Selling Social Media,” that is to say, the process through which an agency can not...
April 2010
7 posts
Thoughts on Thoughts on Flash
I titled this post like I have the authority to legitimately comment on a divisive situation in Silicon Valley. I don’t, but I’d like to try.
Steve Jobs posted Thoughts on Flash. The Social Web immediately lit up. Some defending Jobs, some critiquing either his motives or arguments.
I’d like to point out, first, that I am not a developer, nor do I purport to be. I am, however,...
Permission Marketing →
From Seth Godin. I read this every day. This is the key to Social Media.
3 tags
Let's talk about Facebook & Privacy for a minute.
The F8 developers conference was just the other day and in the same moment that developers cheered, thousands of users shouted in outrage.
At the center of the debate is the issue of privacy, something we have been taught, conditioned, and sometimes threatened to protect. The impetus for the reaction is in Facebook’s new integration with outside websites, which allows certain sites to know...
3 tags
You ever have those moments where you're sitting...
Why do we paint safari jeeps to look like zebras?...
Ladies and Gentlemen...
The Britts are approved for a house. Now on to the appraisal.
March 2010
8 posts
The Harmony, For Pinstripe Prep: Zed's In Bed,... →
Very much yes.
A quick note on Nestlé and Social Media
I will be posting a more thorough review of the situation soon, but for now take a glance at Nestlé’s facebook page. The firestorm originates from this information from environmental activist organization, Greenpeace.
In short, Nestlé is accused of buying Palm Oil for use in it’s confectionary products in Indonesia from companies involved in heavy deforestation, deforestation that is...
I am incapable of passing judgment of the health care overhaul, as even reading the bill would not give a full view of the ramifications. Laws always have far-reaching and unintended consequences, good or bad. I do, however, look forward to seeing the impact. The greatest thing about America is that we are a population that is, electorally, extremely reactive to problems. If this bill is the right...
Paying for a Speeding Ticket
or, how to kiss $150 goodbye.
When was your last speeding ticket and how much did it run you?
1 tag
The greatest danger to success is passive...
“While it’s true that traffic is now again actually worth something, the...”
– Evan Williams, creator of Twitter, 2005
WHY SOCIAL MEDIA SCARES THE CRAP OUT OF...
Three letters: R.O.I. Return on Investment.
We as New Marketers tend to dismiss any fear of an unmeasurable ROI with hot terms like “brand building” and “product awareness” in association with “community building” and “brand ambassadors.” Now I’m not one to downplay the significance of those intangible benefits, but in this argument, I fall on the side of these fearful corporations. New...